Time To Really Build That List “Module 6 Revealed”

Man, last night was awesome!  We listened in on four solid hours with Alex Jeffreys and I have five full pages of notes to go through.  Module 6 is where we are at the moment and Alex called it “Triple Threat Affiliate.”  This apparently is the name Andrew Fox gave Alex after he showed him how he doubled his income without growing his list by using unique tactics in his email marketing campaign.

It would be too hard for me to go into here and now because I would have to draw it out for you but believe me when I say it was really solid information.  The main focus last night was “Building a List” and “Email Marketing.”  We all know and have heard a million times that the money is in the list but the way Alex presented it made it concrete for me anyways.

So now it’s time for me to re plan my goals and actually get my list started.  Yeah, I have an opt in form on my blog but not a whole lot of people bother to sign up.  I have not offered much in the realm of value by the way I have displayed my offer to my readers.

I plan on changing how I gather my list information so just to make it clear if I already changed it, my website had an opt in form with a picture of some videos above it.  It said “Learn to build a list by my friend Alex Jeffreys.”  In two months I have not had one single sign up for this and mainly because all the visitors to my blog are current Alex Jeffreys students.

Alex encouraged us to start writing our own ebooks and put our stories in there.  When we include ourselves in the story, it makes it more unique and special.  People will begin to relate to you and eventually sign up for the free book.  Remember this is not a selling time, it’s a giving time.  So to start building your list you need to give away value and also give it for free to get opt ins.

Alex also went over proper email marketing and how to pull the prospect into your message.  Out of everything he does, email marketing is what he seems to be most proud of.  He has given us plenty of examples and as I start writing my own email campaigns for my autoresponder series and for broadcast messages, I will be glad to share my learning with you.  After all we are running a business and learning together right?

Instead of doing work periodically throughout the day, Alex talked about setting up about four, ninety minute block sessions to focus on your work.  Obviously this will be less for those of us still  holding down a job but the main focus is doing non interrupted work.  Completely focus on building your list, that’s the most important thing.  Selling to your list comes much later.

Alex focused on writing free ebooks to give away in order to start building his list.  Make sure the book has a lot of value so the prospect feels good about you.  Only after Alex reached 500 subscribers did he begin marketing or selling to his list.  After you begin marketing to your list it is crucial that you continue to build your list even larger.

In only 18 months Alex had gone from $0  to $250,000.  Not bad eh?  We all start small, in fact we all started with nothing.  Walt Disney started out with an idea and now his movies and theme parks pull in millions almost daily.  You must start planning in order to succeed.  If you fail to plan then you plan to fail.  Here is the order in which we have been learning from Alex.

1. Plan
2. Create Content
3. Build Automated System
4. Test System On Small Scale
5. Drive Traffic, and More
6. Provide Value
7. Promote To Your List

All of this has been focused and based around list building and we need to remember that people come one by one.  Alex has been teaching us how to grow and reminds us that it is not about the destination, it’s about the journey.

He reminded us that there are two sides to business.  Getting results and making excuses.  You can be so close to success but never see it.  He related a story of a little boy who thought he didn’t grow much until he saw his relatives at Thanksgiving.  “Wow, how big you’ve gotten!” was their reply.  So it is with creating your online business.  You may not see the fruits of your labor but let others see what you’ve accomplished and they may be surprised at how much you’ve grown. 

In the email marketing portion of the coaching Alex relayed to us that it really is relationship marketing.  Building a relationship of trust is crucial to your business plus it’s a win win for everyone.  Treat your list like customers and they will flee.  Treat them like family and you’ll have customers for life.

Don’t worry if you don’t know how to write emails, just be yourself.  You will learn as you go and Alex also reminded us that failure is a form of success.  Most failure is hidden in success.  Only people who see past failure can have success.  That is why most people quit or fail at starting a successful online business.  It’s like swimming across a lake only to swim back after going half way.  They don’t realize that the success was just as close as failing.

Alex revealed that out of all the great mentors he has been taught by that not one has given him a step by step blueprint to successful business.  The reason why is because each one of us places our own obstacles in front of ourselves and we have to be the ones who decide what our strengths are and what stands in our way.  Decide what needs to be done and do it.

There is more to email marketing or relationship marketing that can help you achieve better results.  Alex suggests that you create videos of yourself to let people see you as you are and this helps to build a relationship with them.  The videos interact with them and have a higher success rate than plain old text.  That’s why social media is so popular.  More interaction equals more subscribers which equals more sales.  One subscriber is equal to one dollar a month on average.

To create real value you have to make it a point that what you want is to find out what other people want, and give it to them.  In email marketing the number one thing Alex recommends is to tell your story.  All of you get email each and every day.  Alex also suggests to make a folder of emails that made you open them and click through to a product or service.  You can duplicate the good and toss out the bad.  Alex likes to do email promotions that build suspense.  Give it a try and journal your results.

Alex taught us more great things but this post is long enough.  I plan on creating an ebook with everything in a more clear and easy to understand format.  I remember Alex saying one time that most information marketers sell already existing information.  They just put their own story into it and package it differently.  I now know that Alex’s teachings are not specific only to him but when he ads his story into it, the content becomes his and he is able to brand himself.

So don’t be afraid to take existing valuable information and include your story.  Don’t make up some unbelievable tale just to get more subscribers or to make more sales.  Be genuine in your videos and in your ebooks and people will respond.  You’ll gain a following and as long as you provide the value and treat your list like family, you’ll be able to not only get rich once, you’ll get rich forever.  Until next time…